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Master PPC strategies across Google, Meta, Bing and LinkedIn — create, manage and optimise campaigns that deliver measurable ROI for any business.
Delivered by ThoorigAI Infotech in partnership with Elysium Academy
Maximise ROI. Minimise wasted ad spend. Dominate paid search.
Total Training Duration
Live Campaign Practice
Student Rating
Global Hiring Partners
Avg. Salary Hike
Businesses spend billions on paid advertising every year — and they need skilled PPC experts to make every rupee count
Practical, results-focused PPC skills — from setting up your first campaign to managing large-scale paid advertising budgets
Master the foundations of paid search — how PPC auctions work, keyword research using Google Keyword Planner, match types, negative keywords, and Quality Score optimisation.
Write high-converting ad copy for search, display, shopping and responsive ads — headlines, descriptions, extensions, and call-to-actions that drive clicks and conversions.
Master manual and automated bidding strategies — Target CPA, Target ROAS, Maximise Conversions — and learn to allocate budgets effectively to get maximum return on ad spend.
Harness Google Ads dashboards, Analytics and third-party tools to analyse campaign performance — CTR, CPC, CPA, conversion rate, ROAS — and make data-driven optimisation decisions.
Explore advanced audience targeting — custom intent audiences, in-market segments, customer match — and implement remarketing campaigns that re-engage previous visitors and boost conversions.
Apply A/B testing for ads and landing pages, use automated rules and scripts, implement conversion tracking with Google Tag Manager, and continuously improve campaign performance at scale.
From strategy to results — every step of a winning paid advertising campaign covered in depth
Keyword research, competitor analysis & campaign planning
Ad groups, match types, extensions & targeting configuration
Compelling copy, visuals & responsive ad formats
Go live, track performance & identify early optimisations
Bid adjustments, A/B tests, audience refinements & ROAS maximisation
This course trains you to run profitable PPC campaigns across the world's major paid advertising platforms
Keywords, ad copy, Quality Score, bidding & extensions
Banner ads, audience targeting, placements & remarketing
Product feeds, Merchant Center setup & shopping campaigns
In-stream, bumper ads, video targeting & awareness campaigns
Campaign objectives, custom audiences, creative testing & ROAS
Search campaigns, audience targeting & Google Ads import
Sponsored content, InMail, B2B targeting & lead gen forms
Pixel setup, custom audiences, dynamic retargeting & RLSA
PPC expertise is one of the most in-demand and well-paid digital marketing specialisations — ideal for a wide range of learners
PPC skills are highly sought after and well-compensated — certify your expertise and fast-track into a digital marketing career with measurable impact.
Already in digital marketing? Adding PPC expertise to your profile significantly increases your value, salary, and career options.
Stop overpaying agencies for ad management — learn to run your own Google and Meta ad campaigns and scale your business profitably.
Upskill with flexible weekday and weekend batches — add PPC campaign management to your toolkit and accelerate your career growth.
20 structured modules — from PPC fundamentals to advanced campaign optimisation and cross-platform reporting
Run live PPC campaigns — from keyword research and ad creation to bid management and reporting on real-world brand scenarios.
Personalised mentoring from experienced PPC managers who have managed large ad budgets across Google, Meta and LinkedIn.
Earn your Elysium Academy PPC Expert certification — recognised by 400+ hiring companies worldwide.
Build a results-focused PPC portfolio — campaign reports, performance metrics and case studies that impress agencies and in-house marketing teams.
Mock PPC interviews, live campaign walkthroughs and technical scenario Q&A to crack any paid media specialist role.
Continued access to trainers after sessions for campaign troubleshooting, bid strategy advice and ongoing project guidance.
PPC experts are among the most in-demand and well-compensated professionals in digital marketing agencies, brands and enterprises
Manage paid search campaigns that drive measurable business results
Analyse ad performance and optimise budgets for maximum ROI
Lead multi-platform paid campaigns across Google, Meta and LinkedIn
Design and optimise Search, Display, Shopping and YouTube campaigns
Drive paid acquisition strategies as part of a broader marketing team
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