--- description: Unlock the power of online marketing with our Digital Marketing Fundamentals Training Course. Master SEO, SEM, content marketing. title: Digital Marketing Fundamentals Training Course Course | ThoorigAI Infotech --- [![ThoorigAI Infotech](https://www.thoorigaiinfotech.com/hubfs/ThoorigAILogo-1.jpg)](https://www.thoorigaiinfotech.com/?hsLang=en) Authorised Franchise of [![Elysium Academy](https://www.thoorigaiinfotech.com/hubfs/ElysiumLogo.png)](https://elysiumacademy.org/) - [Home](https://www.thoorigaiinfotech.com/?hsLang=en) - Courses ▾ #### Programming [Java Course](https://www.thoorigaiinfotech.com/java-course-page?hsLang=en) [Python Course](https://www.thoorigaiinfotech.com/python-course?hsLang=en) [Full Stack-MERN course](https://www.thoorigaiinfotech.com/mern_stack_expert_training_course?hsLang=en) [Full Stack-MEAN course](https://www.thoorigaiinfotech.com/mean_stack_expert_training_course?hsLang=en) #### AI,ML & Data [Artificial Intelligence](https://www.thoorigaiinfotech.com/ai_engineering_for_developers?hsLang=en) [Data Science](https://www.thoorigaiinfotech.com/data-science-course-page?hsLang=en) [Data Analytics](https://www.thoorigaiinfotech.com/data-analytics-course?hsLang=en) [Agentic AI/LLM Engineering](https://www.thoorigaiinfotech.com/agentic-ai-course-page?hsLang=en) #### AI for Non Tech [Prompt Engineering](https://www.thoorigaiinfotech.com/prompt-engineering?hsLang=en) [AI Tools for Business](https://www.thoorigaiinfotech.com/ai-tool-for-business?hsLang=en) [No Code AI App Building](https://www.thoorigaiinfotech.com/no-code-ai-app-building?hsLang=en) [Data Analytics](https://www.thoorigaiinfotech.com/data-analytics-course?hsLang=en) #### Digital Marketing [Digital Marketing & AI](https://www.thoorigaiinfotech.com/digital_marketing_fundamentals_training_course?hsLang=en) [Advanced SEO](https://www.thoorigaiinfotech.com/localseo_and_globalseo_market_performance_analysis_training_course?hsLang=en) #### Internships [Internship Program](https://www.thoorigaiinfotech.com/internships?hsLang=en) - [About Us](https://www.thoorigaiinfotech.com/about-us?hsLang=en) - [Blog](https://www.thoorigaiinfotech.com/blog?hsLang=en) - Book Free Demo Elysium Academy Certified · 4.9★ Rated Programme # Become a Digital Marketing Expert Master the full spectrum of digital marketing — SEO, SEM, Social Media, PPC, Email, Content & Analytics — and launch a high-growth career in the most in-demand field of 2026. Delivered by **ThoorigAI Infotech** in partnership with **Elysium Academy** 🎓 Book Free Demo Class [View Curriculum →](https://www.thoorigaiinfotech.com/digital_marketing_fundamentals_training_course#curriculum) 🔍SEO 📢SEM 📱Social Media 💰PPC / Ads ✉️Email 📊Analytics ### Digital Marketing Fundamentals Create, implement and optimise marketing strategies that drive real business results 45 Hours Google Ads Meta Ads Content Strategy ### 45 Hrs Total Training Duration ### 35 Hrs Practical & Campaigns ### 4.9 ★ Student Rating ### 400+ Global Hiring Partners ### 55% Avg. Salary Hike ### Why Digital Marketing is the Fastest-Growing Career in 2026 Every business — from local shops to global brands — needs digital marketers. The demand is exploding and the skills gap is massive. 💰 ₹4.5L Avg. Salary Per annum for Digital Marketers 📈 18% Job Growth Month-on-month demand increase 💼 3,550+ Open Jobs Active DM roles in 2026 🏢 Every Sector Hiring Industry Retail, IT, FMCG, Healthcare & more ## What You Will Learn A practical, campaign-focused programme covering every major digital marketing channel and skill 🔍 ### SEO & Search Visibility Master on-page and off-page SEO, keyword research, technical SEO fundamentals, and proven link-building strategies to rank websites and drive organic traffic. 📢 ### SEM & Google Ads Harness Google AdWords for paid search campaigns — keyword bidding, ad copywriting, Quality Score optimisation, and campaign management to maximise ROI. 📱 ### Social Media Marketing Build and execute social media strategies across Facebook, Instagram, LinkedIn and Twitter — organic growth, paid ads, audience targeting and content scheduling. 📝 ### Content Marketing & Strategy Develop compelling content strategies — blogs, videos, infographics and landing pages — that attract, engage and convert your target audience across every channel. ✉️ ### Email Marketing & Automation Create high-converting email campaigns, segment your audience, write compelling subject lines, and use automation tools to nurture leads through the marketing funnel. 📊 ### Analytics, PPC & Campaign ROI Use Google Analytics to track and visualise data, implement PPC advertising strategies, measure campaign performance, and continuously optimise for maximum return. ## Every Channel. One Comprehensive Programme. This course gives you hands-on skills across the complete digital marketing ecosystem 🔍 #### Search Engine Optimisation On-page SEO, keyword research, technical audits & backlink building 📢 #### Search Engine Marketing Google Ads, keyword bidding, ad copy, Quality Score & ROAS 📱 #### Social Media Marketing Organic + paid across Facebook, Instagram, LinkedIn & Twitter 📝 #### Content Marketing Blog strategy, copywriting, landing pages & content distribution ✉️ #### Email Marketing Campaigns, drip sequences, list segmentation & A/B testing 💰 #### PPC Advertising Pay-per-click strategies, remarketing & conversion optimisation 🤝 #### Influencer & Affiliate Marketing Partnership strategies, affiliate programmes & influencer outreach 📊 #### Data Analytics & Reporting Google Analytics, data visualisation & campaign performance reporting ### Tools & Platforms You Will Work With 🔍 Google Search Console 📢 Google Ads (AdWords) 📊 Google Analytics 4 📱 Meta Ads Manager 🔗 LinkedIn Campaign Manager ✉️ Mailchimp / Email Tools 📝 Canva & Content Tools 🔑 SEMrush / Ahrefs Basics 💡 Google Keyword Planner 📅 Hootsuite / Buffer 🎯 Google Tag Manager ## Who Is This Course For? Digital marketing is for everyone — whether you're starting a career, growing a business, or switching fields 👨‍🎓 #### Graduates & Fresh Jobseekers Digital marketing skills are in demand across every industry — get certified and start earning in one of the fastest-growing fields without a technical background. 🏪 #### Business Owners & Entrepreneurs Learn to market your own business online — reach the right customers, reduce ad spend waste, and grow your revenue through proven digital strategies. 🔄 #### Career Changers Coming from sales, HR, design or any other background? Digital marketing is one of the most accessible and rewarding career pivots available today. 🏢 #### Working Professionals Add digital marketing expertise to your current skill set with flexible weekday and weekend batches — designed to fit around your work schedule. ## Course Curriculum 20 structured modules — from digital marketing foundations to live campaign execution and performance analytics 01 Introduction to Digital Marketing 02 Website Fundamentals & WordPress Basics 03 SEO Fundamentals — On-Page Optimisation 04 Keyword Research & Competitive Analysis 05 Off-Page SEO & Link Building 06 Technical SEO Basics 07 Google Ads (SEM) — Search Campaigns 08 Display Ads & Remarketing 09 Social Media Marketing — Facebook & Instagram 10 LinkedIn & Twitter / X Marketing 11 Meta Ads Manager — Paid Social Campaigns 12 Content Marketing Strategy & Copywriting 13 Email Marketing & Marketing Automation 14 PPC Strategy & Campaign Optimisation 15 Influencer Marketing 16 Affiliate Marketing Fundamentals 17 Google Analytics 4 — Setup & Tracking 18 Data Visualisation & Reporting 19 Digital Marketing Strategy & Planning 20 Live Campaign Project & Presentation ### Top companies offer this course to their employees WNS Wipro Rolta Persistent Systems Hexaware TCS Infosys 🏗️ #### Industry-Based Projects Run live digital marketing campaigns — from SEO audits to Google Ads & social media launches — on real-world scenarios. 👨‍💼 #### 1:1 with Industry Expert Personalised mentoring from experienced digital marketers with proven track records in brand growth and campaign management. 🏆 #### Globally Recognised Certificate Earn your Elysium Academy Digital Marketing certification — recognised by 400+ hiring companies worldwide. 📋 #### Resume & Profile Building Expert guidance on showcasing your digital marketing portfolio and LinkedIn profile to attract the right employers and clients. 🎯 #### Interview-Based Training Mock interviews, campaign presentation sessions and real scenario Q&A to ace any digital marketing role interview with confidence. 🤝 #### Trainer Support Post-Sessions Continued access to trainers after each session for campaign doubt-clearing, tool guidance and project feedback. ## Career Outcomes Digital marketing professionals are among the most sought-after across every industry — from startups and agencies to large enterprises 🔍 #### SEO Specialist Drive organic traffic and improve search rankings for brands 📢 #### Digital Marketing Executive Plan and execute multi-channel digital marketing campaigns 💰 #### PPC / Google Ads Specialist Manage paid ad campaigns to maximise ROI and conversions 📱 #### Social Media Manager Grow brand presence and engagement across social platforms 📊 #### Digital Marketing Analyst Measure, analyse and optimise campaign performance using data ## Why Learn Digital Marketing at ThoorigAI Infotech ✅ Industry-Aligned Curriculum 👨‍💻 Experienced Digital Marketing Trainers 🛠️ Live Campaign Hands-On Practice 🚀 Placement Support 🏆 Elysium Academy Certificate 📅 Flexible Batch Timings 🌐 Online & Classroom Options ## Ready to Launch Your Digital Marketing Career? Join 500+ students already building their tech careers with ThoorigAI Infotech 🎓 Book Your Free Demo Now Book Free Demo [WhatsApp](https://wa.me/9384134008) ![ThoorigAI Infotech](https://www.thoorigaiinfotech.com/hubfs/ThoorigAILogo-1.jpg) ### ThoorigAI Infotech AI & Technology Training — Tuticorin & Online Pan-India 📍 127, Ettayapuram Road, Melur, Thoothukudi – 628002 📞 [+91 93841 34008](tel:+919384134008) [+91 93841 64008](tel:+919384164008) ✉️ [Email Us](mailto:thoorigai.infotech.llp@elysiumacademy.org) #### Training Modes - Classroom — Tuticorin - Online — Pan India - Weekday Batches - Weekend Batches #### Our Programs - [Python](https://www.thoorigaiinfotech.com/python-course?hsLang=en) - [Java](https://www.thoorigaiinfotech.com/java-course-page?hsLang=en) - [Artificial Intelligence](https://www.thoorigaiinfotech.com/ai_engineering_for_developers?hsLang=en) - [Full Stack](https://www.thoorigaiinfotech.com/mern_stack_expert_training_course?hsLang=en) - [Digital Marketing](https://www.thoorigaiinfotech.com/digital_marketing_fundamentals_training_course?hsLang=en) © 2026 ThoorigAI Infotech ![ThoorigAI Assistant](https://cdn-icons-png.flaticon.com/512/4712/4712100.png) *✕* 🤖 #### ThoorigAI Assistant Online · Replies instantly 💬 Chat 🎓 Book Free Demo 📋 Fill in your details and our team will confirm your **free demo slot within minutes!** 💬 Prefer to chat? [Message us on WhatsApp →](https://wa.me/9384134008) Powered by ThoorigAI Infotech ```json { "@context" : "https://schema.org", "@type" : "EducationalOrganization", "address" : { "@type" : "PostalAddress", "addressCountry" : "IN", "addressLocality" : "Thoothukudi", "addressRegion" : "Tamil Nadu", "postalCode" : "628002", "streetAddress" : "127, Ettayapuram Road, Melur" }, "alternateName" : "ThoorigAI", "description" : "ThoorigAI Infotech is a top-rated AI and IT training institute in Thoothukudi (Tuticorin), Tamil Nadu. Offering classroom and online courses in Python, Java, Full Stack, Digital Marketing, and AI.", "email" : "thoorigai.infotech.llp@gmail.com", "geo" : { "@type" : "GeoCoordinates", "latitude" : "8.7642", "longitude" : "78.1348" }, "logo" : "https://www.thoorigaiinfotech.com/hubfs/ThoorigAILogo-1.jpg", "name" : "ThoorigAI Infotech", "sameAs" : [ "https://www.instagram.com/thoorigaiinfotech", "https://www.linkedin.com/company/thoorigaiinfotech", "https://www.youtube.com/@thoorigaiinfotech", "https://www.facebook.com/thoorigaiinfotech" ], "telephone" : "+91 93841 34008", "url" : "https://www.thoorigaiinfotech.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "ItemList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@type" : "Course", "description" : "Master Python from the ground up — automation, scripting, and software development for real-world applications. Classroom batches in Thoothukudi and online pan-India.", "hasCourseInstance" : { "@type" : "CourseInstance", "courseMode" : [ "Onsite", "Online" ], "location" : "Thoothukudi, Tamil Nadu, India" }, "name" : "Python Programming Course", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "category" : "Paid", "priceCurrency" : "INR" }, "provider" : { "@type" : "EducationalOrganization", "name" : "ThoorigAI Infotech", "url" : "https://www.thoorigaiinfotech.com" }, "url" : "https://www.thoorigaiinfotech.com/python-course" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@type" : "Course", "description" : "Build enterprise applications and full-stack web systems. Classroom batches in Thoothukudi and online pan-India.", "hasCourseInstance" : { "@type" : "CourseInstance", "courseMode" : [ "Onsite", "Online" ], "location" : "Thoothukudi, Tamil Nadu, India" }, "name" : "Java Full Stack Development Course", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "category" : "Paid", "priceCurrency" : "INR" }, "provider" : { "@type" : "EducationalOrganization", "name" : "ThoorigAI Infotech", "url" : "https://www.thoorigaiinfotech.com" }, "url" : "https://www.thoorigaiinfotech.com/java-course-page" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@type" : "Course", "description" : "Build complete web applications with MongoDB, Express, React, and Node.js. Classroom batches in Thoothukudi and online pan-India.", "hasCourseInstance" : { "@type" : "CourseInstance", "courseMode" : [ "Onsite", "Online" ], "location" : "Thoothukudi, Tamil Nadu, India" }, "name" : "MERN Stack Development Course", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "category" : "Paid", "priceCurrency" : "INR" }, "provider" : { "@type" : "EducationalOrganization", "name" : "ThoorigAI Infotech", "url" : "https://www.thoorigaiinfotech.com" }, "url" : "https://www.thoorigaiinfotech.com/mern_stack_expert_training_course" }, "position" : 3 }, { "@type" : "ListItem", "item" : { "@type" : "Course", "description" : "Learn prompt engineering, AI automation, and tools reshaping every industry. Classroom batches in Thoothukudi and online pan-India.", "hasCourseInstance" : { "@type" : "CourseInstance", "courseMode" : [ "Onsite", "Online" ], "location" : "Thoothukudi, Tamil Nadu, India" }, "name" : "AI Engineering for Developers", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "category" : "Paid", "priceCurrency" : "INR" }, "provider" : { "@type" : "EducationalOrganization", "name" : "ThoorigAI Infotech", "url" : "https://www.thoorigaiinfotech.com" }, "url" : "https://www.thoorigaiinfotech.com/ai_engineering_for_developers" }, "position" : 4 }, { "@type" : "ListItem", "item" : { "@type" : "Course", "description" : "Execute campaigns, manage social media, perform SEO, and run email marketing. Classroom batches in Thoothukudi and online pan-India.", "hasCourseInstance" : { "@type" : "CourseInstance", "courseMode" : [ "Onsite", "Online" ], "location" : "Thoothukudi, Tamil Nadu, India" }, "name" : "Digital Marketing Course", "offers" : { "@type" : "Offer", "availability" : "https://schema.org/InStock", "category" : "Paid", "priceCurrency" : "INR" }, "provider" : { "@type" : "EducationalOrganization", "name" : "ThoorigAI Infotech", "url" : "https://www.thoorigaiinfotech.com" }, "url" : "https://www.thoorigaiinfotech.com/digital_marketing_fundamentals_training_course" }, "position" : 5 } ], "name" : "IT & AI Training Courses at ThoorigAI Infotech" } ```