Dominate search rankings in your city and across the world — learn the complete SEO skillset from on-page fundamentals to international market performance analysis.
Delivered by ThoorigAI Infotech in partnership with Elysium Academy
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Practical SEO Exercises
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Every business — local or global — needs SEO experts who can deliver measurable visibility and revenue growth
A practical, results-driven SEO education covering every level — from fundamentals to advanced market performance analysis
Master the core principles of how search engines work, keyword research methodologies, search intent analysis, keyword mapping, and building a data-driven SEO strategy from the ground up.
Optimise every element of a web page — title tags, meta descriptions, heading structure, URL architecture, internal linking, content quality, schema markup and Core Web Vitals for maximum ranking potential.
Build domain authority through ethical, scalable link-building strategies — outreach, guest posting, digital PR, competitor backlink analysis, and building links that drive long-term ranking power.
Dominate local search — optimise Google Business Profile, build local citations, manage reviews, implement NAP consistency, target near-me searches, and rank in Google's Local Pack for your area.
Scale SEO across borders — implement hreflang tags, multilingual SEO strategy, country-specific content optimisation, international link building, and geo-targeting for global audiences.
Harness Google Analytics 4, Search Console, and competitive intelligence tools to measure, interpret, and report on SEO performance — traffic, rankings, conversions, and market share growth.
This course trains you in both disciplines — understanding when to apply each and how to execute both effectively
Rank in your city · Capture nearby customers
Full optimisation — categories, photos, posts, Q&A, attributes and performance tracking
Build and audit business listings across directories — Justdial, Sulekha, Yelp and more
Strategies to appear in the 3-pack for high-intent local searches — the most coveted SERP position
Build, monitor and respond to reviews on Google, Facebook and niche platforms strategically
Target "near me" and city-specific searches that drive footfall, calls and form submissions
Implement LocalBusiness, Review and Event schema to enhance SERP appearance and click-through
Scale beyond borders · Reach international markets
Configure hreflang tags correctly, avoid duplicate content across languages and countries
Create and optimise content for different languages — keyword research in multiple languages and markets
Identify top competitors in each market, analyse their strategies and find gaps to exploit for rankings
Build authoritative backlinks from region-specific websites, media, and industry publications globally
Choose the right site architecture for international SEO — ccTLDs, subdomains or subdirectories
Track organic traffic, rankings and conversions across multiple countries using GA4 and Search Console
From audit to rankings — every phase of a successful SEO campaign covered in hands-on practice sessions
Technical health check — crawlability, indexing, speed & Core Web Vitals
Research, intent mapping, competitor gap analysis & topic clustering
Optimise pages, create SEO content & build topic authority
Outreach, backlink acquisition & brand mentions at scale
GA4, Search Console, ranking reports & ROI analysis for stakeholders
Hands-on training with every major SEO tool used by agencies and in-house teams worldwide
SEO is the highest-ROI digital marketing channel — organic traffic compounds over time, making SEO skills permanently valuable
SEO specialists are in high demand at agencies, startups and enterprises — certify your expertise and enter one of digital marketing's most rewarding career paths.
Add advanced Local and Global SEO expertise to your profile — move into specialist or management roles with a skill set that commands higher salaries.
Stop paying agencies blindly — learn to audit, direct, and measure your own SEO strategy to drive organic customers to your business consistently.
Learn to write SEO-optimised content that ranks — keyword research, content structure, internal linking and on-page best practices to grow your audience organically.
20 structured modules — from SEO fundamentals through Local SEO, Global SEO, technical auditing and market performance analysis
Conduct a full SEO audit, build a local SEO campaign, and complete a global keyword strategy project — real work for real portfolio value.
Personalised mentoring from SEO professionals who have managed high-traffic websites and multi-country campaigns for global brands.
Earn your Elysium Academy Advanced SEO certification — recognised by 400+ hiring companies and valued by agencies worldwide.
Build a professional SEO portfolio with audit reports, ranking case studies and market analysis — proof of skills that employers trust.
Mock SEO interviews, live website walkthroughs and technical Q&A to prepare you for specialist and manager-level SEO interviews.
Access your trainers after the course for campaign troubleshooting, algorithm update guidance and career advice as you grow.
SEO specialists who master both local and global techniques are among the most versatile — and highest-paid — professionals in digital marketing
Drive organic rankings and traffic for brands through on-page, off-page and technical SEO
Help local businesses dominate Google Maps, local packs and city-specific search results
Scale brand visibility across multiple countries and languages for global organisations
Measure, interpret and report organic performance using advanced analytics platforms
Plan and create content that ranks — keyword-driven editorial strategies that compound over time
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