Elysium Academy Certified · 4.9★ Rated Programme

Master Local & Global SEO

Dominate search rankings in your city and across the world — learn the complete SEO skillset from on-page fundamentals to international market performance analysis.

Delivered by ThoorigAI Infotech in partnership with Elysium Academy

Two Specialisations. One Complete Course.
📍 Local SEO ✔ Google Business Profile ✔ Local citations & NAP ✔ Near me keyword strategy ✔ Local pack rankings ✔ Review management
VS
🌍 Global SEO ✔ International targeting ✔ Hreflang & multilingual ✔ Cross-market analysis ✔ Competitive intelligence ✔ Scalable link building
45 Hours On-Page SEO Off-Page SEO Market Analysis

45 Hrs

Total Training Duration

35 Hrs

Practical SEO Exercises

4.9 ★

Student Rating

400+

Global Hiring Partners

55%

Avg. Salary Hike

Why SEO is One of the Most Evergreen & High-Demand Digital Skills in 2026

Every business — local or global — needs SEO experts who can deliver measurable visibility and revenue growth

💰
₹5.5L+
Avg. Salary
Per annum for SEO specialists in India
📈
25%
Job Growth
Year-on-year demand increase for SEO roles
💼
3,000+
Open Roles
Active SEO job listings across India in 2026
🌐
Every Website
Needs SEO
Local shops to global enterprises — all need organic traffic

What You Will Learn

A practical, results-driven SEO education covering every level — from fundamentals to advanced market performance analysis

🔍

SEO Fundamentals & Keyword Research

Master the core principles of how search engines work, keyword research methodologies, search intent analysis, keyword mapping, and building a data-driven SEO strategy from the ground up.

📄

On-Page Optimisation

Optimise every element of a web page — title tags, meta descriptions, heading structure, URL architecture, internal linking, content quality, schema markup and Core Web Vitals for maximum ranking potential.

🔗

Off-Page SEO & Link Building

Build domain authority through ethical, scalable link-building strategies — outreach, guest posting, digital PR, competitor backlink analysis, and building links that drive long-term ranking power.

📍

Local SEO Strategies

Dominate local search — optimise Google Business Profile, build local citations, manage reviews, implement NAP consistency, target near-me searches, and rank in Google's Local Pack for your area.

🌍

Global SEO & International Targeting

Scale SEO across borders — implement hreflang tags, multilingual SEO strategy, country-specific content optimisation, international link building, and geo-targeting for global audiences.

📊

Market Performance Analysis

Harness Google Analytics 4, Search Console, and competitive intelligence tools to measure, interpret, and report on SEO performance — traffic, rankings, conversions, and market share growth.

Local SEO vs Global SEO — Covered In Depth

This course trains you in both disciplines — understanding when to apply each and how to execute both effectively

📍

Local SEO

Rank in your city · Capture nearby customers

Google Business Profile

Full optimisation — categories, photos, posts, Q&A, attributes and performance tracking

Local Citations & NAP Consistency

Build and audit business listings across directories — Justdial, Sulekha, Yelp and more

Local Pack & Map Rankings

Strategies to appear in the 3-pack for high-intent local searches — the most coveted SERP position

Review Management & Reputation

Build, monitor and respond to reviews on Google, Facebook and niche platforms strategically

Hyperlocal Keyword Strategy

Target "near me" and city-specific searches that drive footfall, calls and form submissions

Local Schema Markup

Implement LocalBusiness, Review and Event schema to enhance SERP appearance and click-through

🌍

Global SEO

Scale beyond borders · Reach international markets

International Targeting & Hreflang

Configure hreflang tags correctly, avoid duplicate content across languages and countries

Multilingual Content Strategy

Create and optimise content for different languages — keyword research in multiple languages and markets

Cross-Market Competitive Analysis

Identify top competitors in each market, analyse their strategies and find gaps to exploit for rankings

International Link Building

Build authoritative backlinks from region-specific websites, media, and industry publications globally

ccTLD & Subdomain Strategy

Choose the right site architecture for international SEO — ccTLDs, subdomains or subdirectories

Global Market Performance Reporting

Track organic traffic, rankings and conversions across multiple countries using GA4 and Search Console

The SEO Process You Will Master End-to-End

From audit to rankings — every phase of a successful SEO campaign covered in hands-on practice sessions

1

SEO Audit

Technical health check — crawlability, indexing, speed & Core Web Vitals

2

Keyword Strategy

Research, intent mapping, competitor gap analysis & topic clustering

3

On-Page & Content

Optimise pages, create SEO content & build topic authority

4

Off-Page & Links

Outreach, backlink acquisition & brand mentions at scale

5

Track & Report

GA4, Search Console, ranking reports & ROI analysis for stakeholders

SEO Tools & Platforms You Will Work With

Hands-on training with every major SEO tool used by agencies and in-house teams worldwide

📊

Analytics & Reporting

Google Analytics 4 (GA4)
Google Search Console
Google Looker Studio
Bing Webmaster Tools
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Keyword & Competitor Research

SEMrush
Ahrefs
Google Keyword Planner
Ubersuggest
🛠️

Technical SEO

Screaming Frog
Google PageSpeed Insights
GTmetrix
Schema Markup Validator
📍

Local SEO

Google Business Profile
BrightLocal
Moz Local
Whitespark Citation Finder

Who Is This Course For?

SEO is the highest-ROI digital marketing channel — organic traffic compounds over time, making SEO skills permanently valuable

👨‍🎓

Graduates & Jobseekers

SEO specialists are in high demand at agencies, startups and enterprises — certify your expertise and enter one of digital marketing's most rewarding career paths.

📊

Digital Marketers Upskilling

Add advanced Local and Global SEO expertise to your profile — move into specialist or management roles with a skill set that commands higher salaries.

🏪

Business Owners & Entrepreneurs

Stop paying agencies blindly — learn to audit, direct, and measure your own SEO strategy to drive organic customers to your business consistently.

✍️

Content Writers & Bloggers

Learn to write SEO-optimised content that ranks — keyword research, content structure, internal linking and on-page best practices to grow your audience organically.

Course Curriculum

20 structured modules — from SEO fundamentals through Local SEO, Global SEO, technical auditing and market performance analysis

01 Introduction to SEO & How Search Engines Work
02 Keyword Research & Search Intent Analysis
03 On-Page SEO — Title Tags, Meta & Headers
04 Content SEO — Optimisation & Topic Clusters
05 Technical SEO — Site Architecture & Crawlability
06 Core Web Vitals & Page Speed Optimisation
07 Schema Markup & Structured Data
08 Off-Page SEO & Link Building Strategies
09 Local SEO Fundamentals
10 Google Business Profile Optimisation
11 Local Citations, NAP & Review Management
12 Local Pack & Map Ranking Strategies
13 Global SEO & International Targeting
14 Hreflang, Multilingual & Multiregional SEO
15 Competitive & Cross-Market Analysis
16 Google Analytics 4 for SEO
17 Google Search Console — Advanced Usage
18 SEMrush / Ahrefs for Market Performance
19 SEO Reporting & Dashboards
20 Full SEO Audit & Campaign Project

Top companies offer this course to their employees

ITC Infotech HCL Tech Persistent Systems WNS Wipro Infosys Hexaware
🏗️

Industry-Based Projects

Conduct a full SEO audit, build a local SEO campaign, and complete a global keyword strategy project — real work for real portfolio value.

👨‍💼

1:1 with Industry Expert

Personalised mentoring from SEO professionals who have managed high-traffic websites and multi-country campaigns for global brands.

🏆

Globally Recognised Certificate

Earn your Elysium Academy Advanced SEO certification — recognised by 400+ hiring companies and valued by agencies worldwide.

📋

Resume & Portfolio Building

Build a professional SEO portfolio with audit reports, ranking case studies and market analysis — proof of skills that employers trust.

🎯

Interview-Based Training

Mock SEO interviews, live website walkthroughs and technical Q&A to prepare you for specialist and manager-level SEO interviews.

🤝

Trainer Support Post-Sessions

Access your trainers after the course for campaign troubleshooting, algorithm update guidance and career advice as you grow.

Career Outcomes

SEO specialists who master both local and global techniques are among the most versatile — and highest-paid — professionals in digital marketing

🔍

SEO Specialist

Drive organic rankings and traffic for brands through on-page, off-page and technical SEO

📍

Local SEO Consultant

Help local businesses dominate Google Maps, local packs and city-specific search results

🌍

International SEO Manager

Scale brand visibility across multiple countries and languages for global organisations

📊

Digital Marketing Analyst

Measure, interpret and report organic performance using advanced analytics platforms

✍️

SEO Content Strategist

Plan and create content that ranks — keyword-driven editorial strategies that compound over time

Why Learn SEO at ThoorigAI Infotech

✅ Industry-Aligned Curriculum 👨‍💻 Experienced SEO Trainers 🛠️ Live Website Hands-On Practice 🚀 Placement Support 🏆 Elysium Academy Certificate 📅 Flexible Batch Timings 🌐 Online & Classroom Options

Ready to Master Local & Global SEO?

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