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Grow organic reach, build engaged communities and turn social media profiles into powerful brand assets — across every major platform.
Delivered by ThoorigAI Infotech in partnership with Elysium Academy
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Practical Platform Work
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With 5+ billion social media users worldwide, businesses urgently need SMO experts who can grow audiences and convert followers into customers
Hands-on, platform-by-platform skills — from optimising your first profile to running cross-platform campaigns that grow audiences and deliver measurable ROI
Optimise social media profiles for discoverability and brand consistency — bios, cover images, keywords, CTAs, and platform-specific best practices that make every profile a conversion-ready asset.
Build a content calendar, develop platform-native content formats — Reels, Stories, Carousels, Long-form — and create a consistent brand voice that keeps audiences engaged and coming back.
Identify, understand and grow your ideal audience using organic targeting techniques — hashtag strategy, keyword optimisation, community engagement, collaborations and algorithm-friendly posting schedules.
Build loyal communities — respond to comments, manage DMs at scale, handle negative feedback professionally, run polls and Q&As, and implement engagement funnels that convert followers into customers.
Harness native analytics on every platform — reach, impressions, engagement rate, follower growth, and conversion metrics — to measure what works and continuously optimise your social media strategy.
Develop a unified multi-platform SMO strategy — sync content across Facebook, Instagram, LinkedIn, YouTube and X, use scheduling tools, and build a social media ecosystem that amplifies every piece of content.
This course doesn't just teach you social media theory — it trains you to optimise each platform to its fullest potential with hands-on, platform-specific techniques
Pages · Groups · Reels · Stories
Reels · Stories · Carousels · SEO Bio
Personal Profile · Company Page · B2B
Channel SEO · Thumbnails · Retention
Bio SEO · Threads · Trending Topics
Pins · Boards · Visual SEO
Most people confuse them — this course makes you an expert in both the organic (SMO) and paid (SMM) sides of social media marketing
Organic · Long-term · Profile & Content focused
Paid · Fast results · Campaign & Ad focused
SMO skills are in high demand — every brand, business and professional with an online presence benefits from expertise in organic social media growth
Social media roles are among the most in-demand marketing positions in 2026 — certify your skills and secure your place in agencies, brands and startups.
Add dedicated SMO expertise to your profile — a specialist skill set that makes you far more valuable to any marketing team or agency client.
Build organic social media audiences for your brand yourself — reduce dependence on paid ads and grow a loyal community that drives sustainable revenue.
Learn the optimisation techniques behind viral growth — profile discoverability, algorithm strategy, content planning and engagement tactics that compound over time.
20 structured modules — from SMO fundamentals through platform-by-platform optimisation, analytics and cross-platform campaign strategy
Build and optimise real social media profiles, create a 30-day content calendar and run a live organic growth campaign for a brand scenario.
Personalised mentoring from experienced social media managers who have grown brand accounts to hundreds of thousands of followers across platforms.
Earn your Elysium Academy SMO certification — recognised by 400+ hiring companies and valued by agencies, brands and in-house marketing teams worldwide.
Build a social media portfolio with before-and-after profile optimisations, content calendars and analytics reports that demonstrate real, measurable impact.
Mock SMO interviews, live platform walkthroughs and scenario-based Q&A to prepare you for social media specialist and community manager roles.
Continued access to trainers after the course — algorithm update guidance, content strategy advice and career mentoring as you build your SMO career.
SMO specialists are among the most sought-after marketing professionals — every brand, agency and startup needs organic social media expertise
Grow organic audiences and build brand presence across all major platforms
Build and nurture engaged online communities for brands and organisations
Plan and execute content calendars that drive consistent reach and engagement
Measure, report and optimise social media performance using analytics platforms
Drive organic social media strategy as part of a broader digital marketing team
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