Elysium Academy Certified · 4.9★ Rated Programme

Become a Digital Marketing Expert

Master the full spectrum of digital marketing — SEO, SEM, Social Media, PPC, Email, Content & Analytics — and launch a high-growth career in the most in-demand field of 2026.

Delivered by ThoorigAI Infotech in partnership with Elysium Academy

🔍SEO
📢SEM
📱Social Media
💰PPC / Ads
📊Analytics

Digital Marketing Fundamentals

Create, implement and optimise marketing strategies that drive real business results

45 Hours Google Ads Meta Ads Content Strategy

45 Hrs

Total Training Duration

35 Hrs

Practical & Campaigns

4.9 ★

Student Rating

400+

Global Hiring Partners

55%

Avg. Salary Hike

Why Digital Marketing is the Fastest-Growing Career in 2026

Every business — from local shops to global brands — needs digital marketers. The demand is exploding and the skills gap is massive.

💰
₹4.5L
Avg. Salary
Per annum for Digital Marketers
📈
18%
Job Growth
Month-on-month demand increase
💼
3,550+
Open Jobs
Active DM roles in 2026
🏢
Every Sector
Hiring Industry
Retail, IT, FMCG, Healthcare & more

What You Will Learn

A practical, campaign-focused programme covering every major digital marketing channel and skill

🔍

SEO & Search Visibility

Master on-page and off-page SEO, keyword research, technical SEO fundamentals, and proven link-building strategies to rank websites and drive organic traffic.

📢

SEM & Google Ads

Harness Google AdWords for paid search campaigns — keyword bidding, ad copywriting, Quality Score optimisation, and campaign management to maximise ROI.

📱

Social Media Marketing

Build and execute social media strategies across Facebook, Instagram, LinkedIn and Twitter — organic growth, paid ads, audience targeting and content scheduling.

📝

Content Marketing & Strategy

Develop compelling content strategies — blogs, videos, infographics and landing pages — that attract, engage and convert your target audience across every channel.

✉️

Email Marketing & Automation

Create high-converting email campaigns, segment your audience, write compelling subject lines, and use automation tools to nurture leads through the marketing funnel.

📊

Analytics, PPC & Campaign ROI

Use Google Analytics to track and visualise data, implement PPC advertising strategies, measure campaign performance, and continuously optimise for maximum return.

Every Channel. One Comprehensive Programme.

This course gives you hands-on skills across the complete digital marketing ecosystem

🔍

Search Engine Optimisation

On-page SEO, keyword research, technical audits & backlink building

📢

Search Engine Marketing

Google Ads, keyword bidding, ad copy, Quality Score & ROAS

📱

Social Media Marketing

Organic + paid across Facebook, Instagram, LinkedIn & Twitter

📝

Content Marketing

Blog strategy, copywriting, landing pages & content distribution

✉️

Email Marketing

Campaigns, drip sequences, list segmentation & A/B testing

💰

PPC Advertising

Pay-per-click strategies, remarketing & conversion optimisation

🤝

Influencer & Affiliate Marketing

Partnership strategies, affiliate programmes & influencer outreach

📊

Data Analytics & Reporting

Google Analytics, data visualisation & campaign performance reporting

Tools & Platforms You Will Work With

🔍 Google Search Console 📢 Google Ads (AdWords) 📊 Google Analytics 4 📱 Meta Ads Manager 🔗 LinkedIn Campaign Manager ✉️ Mailchimp / Email Tools 📝 Canva & Content Tools 🔑 SEMrush / Ahrefs Basics 💡 Google Keyword Planner 📅 Hootsuite / Buffer 🎯 Google Tag Manager

Who Is This Course For?

Digital marketing is for everyone — whether you're starting a career, growing a business, or switching fields

👨‍🎓

Graduates & Fresh Jobseekers

Digital marketing skills are in demand across every industry — get certified and start earning in one of the fastest-growing fields without a technical background.

🏪

Business Owners & Entrepreneurs

Learn to market your own business online — reach the right customers, reduce ad spend waste, and grow your revenue through proven digital strategies.

🔄

Career Changers

Coming from sales, HR, design or any other background? Digital marketing is one of the most accessible and rewarding career pivots available today.

🏢

Working Professionals

Add digital marketing expertise to your current skill set with flexible weekday and weekend batches — designed to fit around your work schedule.

Course Curriculum

20 structured modules — from digital marketing foundations to live campaign execution and performance analytics

01 Introduction to Digital Marketing
02 Website Fundamentals & WordPress Basics
03 SEO Fundamentals — On-Page Optimisation
04 Keyword Research & Competitive Analysis
05 Off-Page SEO & Link Building
06 Technical SEO Basics
07 Google Ads (SEM) — Search Campaigns
08 Display Ads & Remarketing
09 Social Media Marketing — Facebook & Instagram
10 LinkedIn & Twitter / X Marketing
11 Meta Ads Manager — Paid Social Campaigns
12 Content Marketing Strategy & Copywriting
13 Email Marketing & Marketing Automation
14 PPC Strategy & Campaign Optimisation
15 Influencer Marketing
16 Affiliate Marketing Fundamentals
17 Google Analytics 4 — Setup & Tracking
18 Data Visualisation & Reporting
19 Digital Marketing Strategy & Planning
20 Live Campaign Project & Presentation

Top companies offer this course to their employees

WNS Wipro Rolta Persistent Systems Hexaware TCS Infosys
🏗️

Industry-Based Projects

Run live digital marketing campaigns — from SEO audits to Google Ads & social media launches — on real-world scenarios.

👨‍💼

1:1 with Industry Expert

Personalised mentoring from experienced digital marketers with proven track records in brand growth and campaign management.

🏆

Globally Recognised Certificate

Earn your Elysium Academy Digital Marketing certification — recognised by 400+ hiring companies worldwide.

📋

Resume & Profile Building

Expert guidance on showcasing your digital marketing portfolio and LinkedIn profile to attract the right employers and clients.

🎯

Interview-Based Training

Mock interviews, campaign presentation sessions and real scenario Q&A to ace any digital marketing role interview with confidence.

🤝

Trainer Support Post-Sessions

Continued access to trainers after each session for campaign doubt-clearing, tool guidance and project feedback.

Career Outcomes

Digital marketing professionals are among the most sought-after across every industry — from startups and agencies to large enterprises

🔍

SEO Specialist

Drive organic traffic and improve search rankings for brands

📢

Digital Marketing Executive

Plan and execute multi-channel digital marketing campaigns

💰

PPC / Google Ads Specialist

Manage paid ad campaigns to maximise ROI and conversions

📱

Social Media Manager

Grow brand presence and engagement across social platforms

📊

Digital Marketing Analyst

Measure, analyse and optimise campaign performance using data

Why Learn Digital Marketing at ThoorigAI Infotech

✅ Industry-Aligned Curriculum 👨‍💻 Experienced Digital Marketing Trainers 🛠️ Live Campaign Hands-On Practice 🚀 Placement Support 🏆 Elysium Academy Certificate 📅 Flexible Batch Timings 🌐 Online & Classroom Options

Ready to Launch Your Digital Marketing Career?

Join 500+ students already building their tech careers with ThoorigAI Infotech

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